Beyond Heroku: Owning Your Deployments
When you launch a new app, convenience rules. Platforms like Heroku offer a beautifully simple way to push code and see it live in minutes. You don’t need to think about servers, networks or databases. You just deploy. That’s why so many of us start there.
But convenience has a cost. As your product grows, you want more control over performance and security. You want to integrate your own services, tune the infrastructure and optimize your spend. Heroku’s dyno‑based pricing, which starts around $25/month for a modest dyno and climbs to hundreds of dollars for high‑performance dynos, can become prohibitive for serious production workloads. And while Heroku abstracts away the underlying cloud, that abstraction also means you can’t fine‑tune the way your application runs.
This trade‑off eventually becomes untenable. Teams need the simplicity of a platform like Heroku and the power and trust of running inside their own AWS account. This post unpacks why migrating off Heroku matters, highlights the friction points when you try to move to AWS yourself, and shows how the Defang CLI bridges the gap.