Deployments in the Agentic Era
If you want people to adopt your AI product, the deployment story has to be as strong as the features.
Over the past few decades, the software industry has gone through multiple major transitions. Each one reshaped not only how products are delivered, but also how they are trusted.
- In the Client-Server Era (circa 2000), apps like SAP and PeopleSoft were purchased and deployed by the customer in their own "on-prem" environment. The customer was in control, but also took on the operational complexity of everything from procuring and deploying hardware to the system software and the apps themselves.
- In the SaaS Era (circa 2010s), apps such as Salesforce and Workday ran in the provider's cloud and were delivered through the browser. While this simplified operations for the customer, it also meant that the customer data was trapped in these applications, with sometimes ambiguous data ownership and usage rules.
- Today, we are entering the Agentic Era. Agentic apps promise to deliver an unprecedented productivity boost, but to do so, they need access to the most sensitive business data: conversations, documents, decisions. Customers do not want to transfer such data to an unknown and untrusted external provider's environment. Instead, they expect these products to run inside their cloud accounts (whether it be AWS, GCP, or any other), with their compliance, and under their security controls.
This is not a small adjustment. It is the foundation of how the next generation of software will be trusted and adopted.